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Client: International Fund for Houbara Conservation

While corporate reports usually come with a set of predefined restrictions, they also present opportunities for visual experimentation from a cultural angle. Our Arab culture is detailed to an extent that presents endless possibilities for re-interpretation.

We focused on contrast in typography through the use of ‘Zein’ typeface by 29LT, matched with latin counterparts. Zein in this case was used for display and ornamentation purposes, mixed with minimalistic illustrations of lines, patterns and silhouettes allowing large spaces for images that celebrate a national species and the efforts to conserve it.